Dr. Gentry McCreary

Gentry McCreary

Dr. Gentry McCreary speaks to college students across the country about fraternal brotherhood/sisterhood, hazing, and sexual assault.

Gentry McCreary

Gentry has worked for ten years in Higher Education in a variety of administrative roles, including as Associate Dean of Students/Deputy Title IX Coordinator at the University of West Florida, and as Director of Greek Affairs at the University of Alabama. During this time, the Fraternity & Sorority Life community became the largest in the United States. His award-winning research examines fraternity hazing, fraternal brotherhood and sisterhood, and the moral development of college students.

The Power of Belonging

What is the one trait that the best fraternity and sorority chapters in the country all share? The answer may surprise you. Chapters with members who feel the greatest sense of belonging share some things in common. They are the most satisfied with their membership experience, they are passionately committed to their chapters, members have deep feelings of love for their brothers and sisters, and they are more likely to remain active, contributing members throughout their four years of membership and beyond. The best chapters in the country strive to instill a great sense of belonging among their members.

When members feel that they belong, it creates a powerful force in the fraternity and sorority movement. They feel that as a member they matter as individuals and to one another within the group, and they hold on to the belief that their needs will be met through their commitment to each other. That is why the sense of belonging is a significant predictor of both personal involvement and chapter achievement.

In this keynote, grounded in years of analysis related to a sense of belonging amongst fraternity and sorority members, Gentry helps fraternity and sorority members understand the importance of belonging and will give them strategies designed to improve their members’ sense of belonging. This inspiring keynote is a mixture of research, personal anecdotes, and compelling stories that will provide fraternity and sorority members a new framework for creating powerful and meaningful connections within their chapters.

Learning Outcomes

As a result of attending this program, students will learn:

  • how to articulate the importance of belonging within the fraternity/sorority experience,
  • how to develop new member education activities designed to increase the sense of belonging early on,
  • how to develop strategies aimed at creating a stronger sense of belonging to all members, and
  • how to plan brother/sisterhood events that help build the chapter’s sense of belonging.

“Hearing Dr. Gentry was extremely meaningful to me. As a member of my chapter’s executive board, it was so eye-opening for me to see that by reshaping the chapter cullture to further members’ sense os belonging and appreciation of values, we can make a lifelong difference for our members.”

– Simone Klein, Student, Cornell University

“Gentry is effective in both small and large group sessions. He was able to connect with large audiences of more than 1000 students with his presentations as well as engaging in candid meetings with chapter leadership teams on specific concerns. Gentry’s research on hazing and brotherhood provides student organization leadership with relevant and current theoretical bases for approaching these critical issues. It is rare to find such a unique blend of practitioner, scholar, and presenter.”

– Dr. Amy Murphy, Dean of Students, Texas Tech  University

Gentry’s Bio

Dr. Gentry McCreary is the CEO and managing partner of Dyad Strategies, LLC, a consulting firm helping college campuses and fraternal organizations measure and improve the impact of their work. Also, he serves as a consultant for the National Center for Higher Education Risk Management, a law firm specializing in risk management in Higher Education. In that role, he speaks to college students across the country about hazing and works with college campuses to improve their prevention, investigation, and adjudication of hazing and sexual misconduct.

Gentry worked for over ten years in a variety of administrative positions in Higher Education, most recently serving as the Associate Dean of Students and Deputy Title IX Coordinator at the University of West Florida. Previously, he acted as the Director of Greek Affairs at the University of Alabama, during a time in which that the Fraternity & Sorority Life community became the largest in the United States. In 2015, Gentry’s research about fraternal brotherhood was recognized by the Association of Fraternity/Sorority Advisors with the inaugural Charles Eberly Oracle Award, which recognizes the most influential research in the fraternal industry.

His award-winning research examines the roots of fraternity hazing, the moral development of college students, and the roots of fraternal brotherhood and sisterhood. His blog, Doctor Gentry’s Blog, is one of the most widely read and influential blogs in the fraternal industry, averaging nearly 2,000 hits per post.

A member of Alpha Gamma Rho fraternity, Gentry is a proud alumnus of three SEC schools. He earned an undergraduate degree from the University of Tennessee, a Masters in Higher Education and Student Affairs from the University of South Carolina, and Ph.D. in Higher Education Administration from the University of Alabama.


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