Ben Hoyer

A life you like doesn’t happen by accident. We build it with hundreds of small choices. Leadership doesn’t happen by accident either, it take ethics, values, and personal conviction. Some time ago, Ben Hoyer began to live his life by a philosophy drive by meaning, impact and community.  


▪Career Development ▪Community Building ▪Creative Thinking ▪Entrepreneurship ▪Ethics ▪Leadership▪Organizational Development ▪Social Entrepreneurship


▪More than Tricks & Tips: Leadership worth Following
▪What is your CREDO?
▪Consumerism to Solve Problems


Ben has always wanted to make an impact on the world. It became clear that it was time to start making that impact when he found himself moving into adulthood: buying a home and picking a hometown. That’s when he launched downtown CREDO. It’s a social enterprise built around the conviction that your quality of life is more tied to who you’re becoming that what you have. CREDO is making an impact on those it touches. In Ben’s keynotes you’ll get caught up in the stories of his experience building a coffee business, serving his city, and helping friends start social enterprises. Along the way you’ll be inspired to consider your own approach to life, and how you might leave a mark as well. People usually walk away from Ben’s talks considering who they want to be and challenged to believe they can be something good.

Ben’s Bio

Ben Hoyer is a social entrepreneur committed to improving quality of lives by cultivating networks of meaning, impact and community. That commitment has led him to founding roles in Downtown CREDO (a coffee Benefit Corporation),  CREDO Conduit (and inter-disciplinary co-working space) , Rally (a social enterprise accelerator) and Orlando Together (an NPO working to undermine racial divisions).

Through those organizations Ben has traveled to remote regions of Central America to build direct-trade relationships with small scale coffee growers and learned to make great coffee. He has built diverse friendships in Orlando, advocated for the diminution of racial divides in his hometown, raised hundreds of thousands of dollars for good causes, mentored social entrepreneurs to accelerate the growth of their businesses and learned the importance of leading from deep conviction.

Ben is gratefully married to Megan and the happy father of three great kids. They proudly live in Orlando Florida and root for the Gators.


“Everyone at our event really like the message that Ben shared. His message fit in very well with the theme over our event. Ben was so easy to communicate with and talk with. Everyone that talked with him truly enjoyed speaking with him before or after the event. Ben‘s genuine want, to help others become the best they can be, was noticeable and appreciated.”

Megan Hexum

Washington State University Global Campus



More than Tricks &Tips: Leadership worth Following

Great leaders are not magicians skillfully wielding tricks and techniques to manipulate people into following them. Great leaders are people of passion who’ve uncovered personal conviction, connected it to tangible action and are willing to go first. This is true of leadership in any sphere: fraternal, professional and among friends.

Almost ten years ago, in a moment of clarity, Ben committed to uncovering the sort of conviction that would move him to action. Eventually that took shape in his credo.

In this presentation you’ll hear the story of that credo and how it instigated a journey from Orlando to the rugged mountains of Guatemala and back again. You’ll hear about how it propelled Ben to start regular trash clean ups in his neighborhood, to start, own and operate four name-your-price coffee shops along with a coffee roaster, even to launch a social enterprise accelerator and a co-working space. But most of all you’ll be challenged to consider what your core-conviction is and how you are connecting that conviction to action.

As a result of this program students will:

  • Understand a simple process to pinpoint their own key values.
  • Learn the importance of acting on those values.
  • Learn strategies for connecting their values to organizational goals, and
  • Learn where great coffee comes from (of course)
What’s your CREDO?

Most of us have been told that money can’t buy happiness. Yet, so often wealth is the measure of success we value. This culture of money bleeds down into the large and small decisions of our lives; from where we work to what we buy. As a result, many of us end up living as though money is the goal that guides our actions. But life doesn’t have to be this way. Ben has been working hard for the last ten years to build his life around a different set of convictions, called his CREDO. It’s a statement of belief that has defined his actions.

Life is worth living. I refuse to merely exist. I pursue a life of meaning and purpose, fulfillment and joy. The world is not yet as it ought to be. Neither is my city. Neither am I. Yet, I reject apathy and despair. I engage the world, my city, and myself to make an impact for good. I am not alone. I press through narcissism, isolation and self-sufficiency, striving to live in authentic community. 

– Ben Hoyer’s CREDO

Hear Ben tell the story of his CREDO, what it’s created and where it’s taken him. Then be challenged to consider your own. This keynote is perfect for Fraternity/Sorority Life community looking for a new way to reflect on foundational values that when acted upon can be live changing or a student group looking to renew their commitment to their mission. 

Consumerism to Solve Problems

Having started a social enterprise almost by accident, Ben shares the story of downtown CREDO and how it gave birth to Rally: the social enterprise accelerator. It’s in the course of that adventure that he discovered the power of consumerism to address real social, economic and environmental problems. Ben launched a coffee shop without a business plan or any barista experience because he believed coffee could demonstrate how small choices can move us toward becoming people of impact. He learned that when you’re able to marry your passion to address problems with a value proposition and a market you can create companies that make money and accomplish good in the world. As you’re planning your major or planning your career, Ben’s stories will remind you that it’s worth considering your own credo. It will be your best compass for life.