Samantha Ramirez-Herrera

Samantha Ramirez-Herrera is more than a DREAMer she is a DOer. Her family journeyed to America at the age of 7 in search and pursuit of the American Dream. Although growing up undocumented felt like a nightmare, she refused to be stopped from fulfilling her dreams and inspiring others to do the same.


▪Diversity ▪Entrepreneurship ▪First Generation College Students ▪Latinx Focused ▪Leadership ▪Personal Growth ▪Philanthropy ▪Service Learning ▪Social Justice


▪Live. Create. Inspire
▪Borderless Dreams “Sueños Sin Limites”
▪Living Outloud


Samantha’s Blogs

The following are past entries Samantha has written for the CAMPUSPEAK Speaker’s Voice Blog

First Generation College Students

Latino/a Issues

Samantha’s Bio

Samantha “Sam” Ramirez-Herrera is an entrepreneur, filmmaker, creative director, writer, mother, feminist, and civil rights activist. While she wears many hats, at her core, Sam is a storyteller.

Storytelling is the heartbeat of her company, (OTR), a creative content agency and digital magazine headquartered in Atlanta, Georgia. At OTR, Sam has built a network of creative multicultural millennials who use their talents and technology to tell raw, uncensored and authentic stories to uplift marginalized communities and promote purpose-driven brands, nonprofits and change-makers.

Sam’s unorthodox path to becoming a digital media maverick is rooted in her own story of drive and determination. She was 7 years old when her parents decided to move the family from Mexico City to the United States, seeking a better life. As an undocumented immigrant, she grew up in the shadows, working hard to get ahead while at the same time fearing the possibility of discovery and deportation. After graduating high school, she waited tables and worked other jobs to make ends meet before becoming a DREAMer, thanks to the Deferred Action for Childhood Arrivals (DACA) program.

Wanting to create something that was uniquely her own, Sam burst onto the digital scene in 2012, developing her own YouTube channel and show. She chronicled the journeys of independent musicians and artists following their own paths and doing what they loved. The show’s tagline – “Live. Create. Inspire.” – remains Sam’s mantra to this day.

The channel gained an impressive online following among millennials of color. Based on its success, Sam officially launched OTR in 2015, working out of a small office at advertising agency in downtown Atlanta. That same year, she started the Kick Ass Girl Pow Wow (KAGPW), a digital platform that celebrates girls and women of diverse backgrounds, cultures, ages and career paths, “who are living out loud with purpose and passion.” Sam hosts monthly Kick Ass Girl Pow Wow dinners where women can meet for food, conversation and support.

Through her work at OTR, Sam addresses topics she is passionate about, including feminism, economic justice, immigration, reproductive justice, LGBTQ rights, and mental health in communities of color. She is proud that, in its relatively short time, OTR has grown enough to employ staff and pay creative professionals in its network to produce original work for its clients, which are among the nation’s most influential brands and organizations. They include Johns Hopkins Medicine; civil rights activist Arndrea KingMs. Foundation for WomenAFROPUNK; and I Live For, a not-for-profit committed to ending the cultural stigma of depression, anxiety and other mental disorders in teenagers and young adults of color one story at a time.

As an extension of work at OTR, Sam, shares her expertise in communicating with Latin and Hispanic audiences and multicultural millennials. She has become a highly sought-after speaker on college campuses and at conferences addressing the issues of immigration, gender equality, sexual orientation and identity, culture and ethnicity, and diversity and inclusion. As a proud, Mexican-born DREAMer, she is also a vocal advocate of U.S. immigration reform.

Sam has appeared on MSNBC’s Hardball with Chris Matthews as well as in ForbesMundo HispanicoAFROPUNK, and The Collegian. She has spoken to audiences at Emory University’s Goizueta Business School, Georgia Hispanic Chamber of Commerce, Atlanta Association of Independent Schools, Los Angeles City College, and HATCH Experience North America. She recently was named a 2018 scholar at The Aspen Institute Ideas Festival.

Promotional Materials

To help you promote your event with Samantha, CAMPUSPEAK has created promotional templates you can use. In this folder, you will find resources for social media, a promotional poster for printing, and press photos you can use for your event.
Link to Promotional Materials

Logistical Materials

In-Person Event AV Needs (PDF)
Speaking Introduction (PDF)

Sam was one of the most phenomenal speakers I have booked in my career. She was engaging with us and her language was inclusive in the sense that it was not gender specific but normalized it and had great flow. You could feel the empathy that Sam was bringing to her talk. She was personable and honest, a humanistic approach that allowed to view her as an equal and a role model all at the same time.

Katiuzca Loaiza-Espinoza

Director of Multicultural Affairs and Residential Education, The MOSAIC Center, Cazenovia College

Samantha is a representation of what some immigrant Americans endure on the path to the American dream promised each of us. Her journey resonates with all of us because it is real and relatable. Irrespective of our socioeconomic status or culture, the color of our skin or place of birth, her “story” gives us hope that if we choose to be, we can evoke hope in another person thereby changing our collective trajectory, one dream one person at a time.

Dr Andrea Grannum-Mosley

Interim Dean of Workforce, Community Engagement, and Technical Education , Lehigh Carbon Community College

See What People Have to Say!

Sam is an authentic individual who provided our community members with a wonderful program. Her journey is fascinating and serves as a light to others. She is amazing and we anticipate her returning in the future!

Lai-Monte Hunter- Associate Dean of Student Life/Director of Diversity, Lyon College

Samantha Ramirez-Herrera was absolutely INCREDIBLE. She was very wonderful and personable and accessible to the students. She told her story so honestly and beautifully. The students, myself included, felt absolutely drawn to her by her charm, magnetism, strength, and courage. She contacted the organizers ahead of the event personally to get a feel for the what we wanted out of the event and what she should expect and that was a personal touch we did not expect. And afterward, she offered ways to remain in contact with her. Overall, we could not be happier with her appearance on this campus. The coordinating team at CAMPUSPEAK was wonderful too. We had to put this event together last minute and they were very understanding and flexible. We were able to get everything sorted in time to actually have her on this campus

Ashley Hernandez Estrada – College of William and Mary

Our institution loved SAM! Her story was so amazing and motivational! Can’t wait to partner again.

Natividad Martinez – President of Gamma Phi Omega at NEIU, Northeastern Illinois University


Live. Create. Inspire

I am labeled as a DREAMer, but I know that I am more than that. I am a DOer.

For twenty years Sam’s ethos has been “Live. Create. Inspire.” manifested through life experiences as an undocumented immigrant searching for her identity, survival, and purpose ranging from dishwasher to DJ,  blogger to failed YouTuber, waitress to a now award-winning filmmaker, entrepreneur, and advocate. 

10 years ago Sam left home with a suitcase and her then 4-year-old son in search of her purpose and calling in life. Hungry to tap into her potential and determined to live her wildest dreams regardless of her immigration status, background, lack of education, and resources she tapped into the most powerful tools at her disposal; courage, curiosity, and creativity.

In this program, Sam takes students on a visual journey through the last decade of her creative career, the highs and lows, the failures and successes, and everything in between. The goal of “Live. Create. Inspire.” is to ignite students to build on every life experience until they discover their passions and purpose in this world. Sam believes that we all have the ability to contribute toward a new and reimagined world that is inclusive, equitable, and vibrant. She believes that we all have the power to demolish barriers and push past the impossible.

Learning Outcomes

As a result of attending this program, students will :

  • Be empowered to pursue their wildest dreams without apology 
  • Learn how to use and view every single life experience as an opportunity to discover their passions and purpose in life
  • Be inspired to see challenges as opportunities to create and innovate
  • Be empowered to be trailblazers and game-changers in their schools and communities
  • Learn that being a jack of all trades is not always a bad thing
  • Learn about the opportunities to build careers in creative industries
Borderless Dreams “Sueños Sin Limites”

Borderless Dreams is a program focused on inspiring courage and catalyzing positive and bold action towards students’ biggest dreams.  Creative entrepreneur, activist and immigrant DREAMer Samantha Ramirez-Herrera shares her compelling journey growing up undocumented and forging forward despite of the challenges she faced from language barriers, economic obstacles, cultural differences, immigration policies, and lack of resources for higher education.  By choosing to come out of the shadows, allowing ourselves to dream big and face fears with courage we have the power to find growth

Through sharing my personal immigrant story and the challenges I’ve overcome to become an entrepreneur my hope is to inspire students to learn the power of listening to their intuition and not being afraid of the unknown. I want to relay the message that nothing is impossible if we believe and choose to take the journey of self discovery and have the courage to tap into our full potential.

Learning Outcomes

As a result of attending this program, students will learn:

  • how to expanded Cultural Knowledge
  • how to recognize the diverse experience of immigrants and children from other countries
  • how to build empathy
  • how to let go of negative thoughts that can hold us back
  • how to be authentic and lead without fear and finding their purpose
Living Outloud

Living Outloud is a keynote focused on inspiring students to live boldly and unapologetically.  Samantha Ramirez-Herrera will share personal experiences from growing up in a traditional immigrant Mexican home and culture where her voice as a young woman was often not heard or taken into consideration.  She will also share bits and pieces of her journey as an immigrant in America and her fears of not belonging or having a right to speak up. She will share her own discovery of self and how she found the courage to speak up about being an undocumented immigrant and becoming empowered by owning her truth boldly.  In this keynote Sam will focus on inspiring students to speak up about what matters to them and to embrace their truths without apologies.  This keynote will focus on inspiring students to discover their power, live boldly and loudly.

Learning Outcomes

As a result of attending this program, students will learn:

  • how to discover the power we each hold within to create change
  • how to understand the impact of owning our truth and living it boldly
  • how to mute the voices within us that tell us that we’re not good enough
  • how to inspire leadership in students